OpenAI has initiated discussions with Hollywood stakeholders as part of its endeavor to advocate for the adoption of its new text-to-video generator, Sora, as reported by Bloomberg.
OpenAI’s Hollywood Outreach
OpenAI aims to sway Hollywood studios, industry executives, and talent agencies in Los Angeles with its text-to-video generator, Sora, according to Bloomberg’s sources. COO Brad Lightcap showcased the tool to Hollywood professionals, while CEO Sam Altman made appearances at events during the Academy Awards.
Status of Sora
Sora, unlike ChatGPT, is not yet accessible to the general public. The text-to-video generator is currently undergoing red-team testing. However, some users who were granted access to the tool have shared hyper-realistic one-minute-long videos generated simply by inputting text prompts. Despite this, several shared results exhibited glitches such as unnatural physics and abnormal bodily movements.
OpenAI’s Contribution to Generative AI
Although OpenAI is not the pioneer in unveiling a text-to-video generator, it has underscored a new trend in generative AI.
Industry and Audience Response
The reception from industry professionals and audiences to the utilization of generative AI in creating movies and TV shows remains uncertain.
Past Controversies
In the summer of 2023, Secret Invasion director Selim Ali faced widespread criticism after revealing that the opening credits of the Marvel Studios series were generated using AI. The Hollywood writers and actors strike that year aimed to safeguard workers’ likenesses amid evolving AI technologies.
Instances of media, such as book covers and novels, generated with AI have resulted in companies needing to apologize or justify their decisions to consumers. OpenAI and Microsoft have faced multiple lawsuits from creators, alleging illegal harvesting of copyrighted data to promote plagiarism at the expense of human employment.
